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FREE SH*T

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I’M JUST GONNA SAY IT.


a lot of the courses online to help you with business tips are 


bullsh*t.

there, i said it. and i know because i’ve seen a lot of them – i’m sure you have too. the first 3 sections are all fluff, the feedback is still rather generic and you feel even more confused than when you signed up.

i’m not here for that – i’m here to give you real, true, actual strategy to grow + scale your business to 6 figures. i have 10 years experience growing major businesses in the fashion industry (Prada, Rebecca Minkoff, Sam Edelman, Kendall + Kylie + more) and my take comes from my business experience, not from a coach who told me how to sell you into my program (can you tell i’m wayyyy #nobullshit?)


you ready for big change?

build a foundation.
write a business plan.
work smart.
start with strategy.

12 Weeks To A Six Figure Business Plan

create great friendships.
challenge yourself.
uplevel your mindset.
see real change.

over 50 in-depth video lessons with examples + step-by-step instructions

20+ pre-made templates directly from my business so you can plug in and go

direct access to a leading industry strategist, a certified life coach +  dedicated mentor

weekly lessons and exercises that result in a fully finished business plan by the final week

slack channel for q+a, community, daily feedback + BUILDING, ACCOUNTABILITY 

social time including happy hour, coffee chats, office hours + coworking space

do these sound familiar?

are you:

feeling like you're doing all the right things but still not seeing success?

seeing so many shady programs online and just want straight answers?

spinning every plate and wondering when business start getting easier? (and more profitable, lets be honest)

ready to take your skills and amplify them so you too can be a leader in your industry?

CLAIM YOUR SPOT TODAY

i am giving you 

every single tool and trick that i use in my business, with lifetime access. anything we add, you get immediately.

what happens when you get to the top of a ladder?
you pull the next person up.

ok one sec before we proceed.
let’s talk about things that piss me off, shall we?

SOUND FAMILIAR RIGHT? WHO ELSE HAS FELT THIS WAY?


IM SURE YOU AGREE WITH *AT LEAST* ONE.

- It pisses me off that a lot of “celebrity business coaches” overwhelm their clients with so much fear of what they have to do and exactly how to do it that people don’t know how to begin.
- It pisses me off that people charge $25,000 to work with them for 6 months with no business experience, and then their clients come to me saying they still don’t have structure in their business.
- It pisses me off when clients obsess over Instagram growth when in reality it’s so much easier to grow a business and in turn your Instagram will grow organically.
- It pisses me off that we, as women, have to overcome this internal need to work SO hard for the money we make when in reality, it’s a clear equation to get to 6 figures with a plan.
- It pisses me off that women think online business “isn’t for them” when I see their skills lining up perfectly, they just haven’t set a strong foundation for their business to grow.

It also pisses me off when people say they don’t like The Office but that’s a soapbox for a different day. #chooseyourbattles

this is why – plain and simple – i am not a business coach. i am a consultant. my job is to get you results: results in your business bank account, results in your email list growth, results in your internal planning – and yes, results in your mindset as CEO, as the boss, as the woman making sh*t happen.


"If you are looking to start your own business, and you're looking to invest in a course/coach to help you, this program should be the first & honestly only place you look. It so overwhelmingly impacted my business trajectory and showed me through concrete data that what I wanted to do was possible - which was invaluable. "
- Amber Broder

p.s. have we met?

i'm Ashli

sales expert 
EXCEL OBSESSED
morning person

Ashli is the founder and leader of Team AP - a group of women working solely to put more money in women's pockets. After 10 years working in the cutthroat industry of the fashion industry in NYC, working for brands like Prada, Rebecca Minkoff, Sam Edelman, Kendall + Kylie, Hunter Boots and more - she is now working to help optimize, streamline + add ease to online businesses. 

She currently lives in St Louis while debating where she will move to next - always an adventurer and not one to be able to sit still very long in life. 

After a wild car accident in 2017, Ashli experienced health issues that jolted her into reality and she made the cognizant decision to design a life that gave back, that made impact, and that made her time + energy worth it. She started her first business in 2018 named Room for All and sold it to a women's empowerment group. Room for All was started to bring women together through networking events, transparency around money + salary, and the opportunity to build people up.

Team AP isn't even one year into business and has surpassed multiple six figures. This is fully due to the strategy Ashli brings from the corporate world, her decades of launch experience, and her fearlessness around failure. Ashli has a mission to make 100 women $100k every year - want to be one of those?

FOR THE DO-ERS

FOR THE DO-ERS

trusted consultant to multiple fashion brands

RESPONSIBLE FOR HELPING BUILD 45+ SUCCESSFUL ONLINE COMPANIES

DECADE LONG EXPERIENCE IN THE CUTTHROAT NYC CORPORATE FASHION INDUSTRY

TRUSTED FRAMEWORK FOR NEW BUSINESS USED BY THE BIGGEST BRANDS IN THE WORLD

GREW TEAM AP TO SIX FIGURES IN SIX MONTHS, AIMING FOR $500K IN FIRST CALENDAR YEAR

EXPERIENCED NETWORKER WHO BRINGS THE MOST QUALIFIED EXPERTS IN FOR YOU 

if you're as smart as i know you are, you want to see everything you get.

WARNING: IT'S GONNA MAKE YOU REALLY F*CKING EXCITED.

- START STRONG WITH CEO MINDSET SHIFTS TO STEP INTO THIS NEW FUTURE
- PRODUCTIVITY HACKS TO USE DURING THE PROGRAM FOR NEW HABITS
- LEARN HOW WE BUILD SYSTEMS 
- DEVELOP YOUR FOUNDATION PILLARS
- LEARN HOW TO CREATE YOUR OWN ELEVATED CUSTOM BRANDING  

THE FOUNDATION

week one + two

- JOIN OUR LIVE TRAINING TO BUILD OUT YOUR 12 MONTH ROADMAP
- LOCK IN YOUR LEGAL NEEDS + CONTRACTS
- PLAN OUT YOUR BUSINESS KPI'S
- LAY OUT YOUR FINANCIAL GOALS AND FIND OPPORTUNITIES TO HIT THEM

THE BIG VISION

week four + five + six

- USE MY DIVI WEBSITE TEMPLATE TO BUILD YOUR OWN WEBSITE (JUST CHANGE THE PICTURES + THE TEXT!)
- LEARN WAYS TO CREATE A MORE CAPTIVATING WEBSITE
- DEVELOP YOUR EMAIL STRATEGY WITH AUTOMATIONS, FORMS AND CAMPAIGNS
- IMPLEMENT SEO INTO YOUR WEB STRATEGY

THE WORLD WIDE WEB

week seven + eight

- LEARN MY EXPERT TECHNIQUES FOR CREATING BUZZ ABOUT YOUR BRAND
- UNDERSTAND BASICS OF SOCIAL MEDIA CONTENT REMIXING 
- UNDERSTAND THE SIMPLICITY OF PINTEREST
- MASTER THE ACT OF MESSAGING RESEARCH - STEAL MY MASTERFUL LAUNCH PLAN

THE SOLD OUT SALES

week nine + ten + eleven

- BUILD OUT AN ORG CHART OF OPPORTUNITY TO EVENTUALLY SCALE, HIRE AND OUTSOURCE
- WRAP UP ALL LESSONS AND PLANS MOVING FORWARD
- PRESENT LAUNCH GOALS + BIZ OVERVIEW
- WALK AWAY FEELING CONFIDENT + READY

THE MOVIN + SHAKIN 

week twelve

- USE MY PROPRIETARY METHOD OF THE PERFECT PSYCHOLOGICAL PRODUCT SUITE
- CREATE A PLAN FOR YOUR SALES FUNNEL
- DEVELOP FREEBIES, LEAD MAGNETS, AND PASSIVE INCOME PRODUCTS 

                   

bonus

THE PRODUCT SUITE

week three

I GIVE YOU MY E-BOOK, WEBINAR *AND* CHECKLIST TEMPLATES.

if you're as smart as i know you are, you want to see everything you get.

WARNING: IT'S GONNA MAKE YOU REALLY F*CKING EXCITED.

part 1

part 2

part 3

part 4

part 5

part 6

next module

- START STRONG WITH CEO MINDSET SHIFTS TO STEP INTO THIS NEW FUTURE
- PRODUCTIVITY HACKS TO USE DURING THE PROGRAM FOR NEW HABITS
- LEARN HOW WE BUILD SYSTEMS 
- DEVELOP YOUR FOUNDATION PILLARS
- LEARN HOW TO CREATE YOUR OWN ELEVATED CUSTOM BRANDING  

THE FOUNDATION

week one + two

- USE MY PROPRIETARY METHOD OF THE PERFECT PSYCHOLOGICAL PRODUCT SUITE
- CREATE A PLAN FOR YOUR SALES FUNNEL
- DEVELOP FREEBIES, LEAD MAGNETS, AND PASSIVE INCOME PRODUCTS 

                   

bonus

THE PRODUCT SUITE

week three

I GIVE YOU MY E-BOOK, WEBINAR *AND* CHECKLIST TEMPLATES.

- JOIN OUR LIVE TRAINING TO BUILD OUT YOUR 12 MONTH ROADMAP
- LOCK IN YOUR LEGAL NEEDS + CONTRACTS
- PLAN OUT YOUR BUSINESS KPI'S
- LAY OUT YOUR FINANCIAL GOALS AND FIND OPPORTUNITIES TO HIT THEM

THE BIG VISION

week four + five + six

- USE MY DIVI WEBSITE TEMPLATE TO BUILD YOUR OWN WEBSITE (JUST CHANGE THE PICTURES + THE TEXT!)
- LEARN WAYS TO CREATE A MORE CAPTIVATING WEBSITE
- DEVELOP YOUR EMAIL STRATEGY WITH AUTOMATIONS, FORMS AND CAMPAIGNS
- IMPLEMENT SEO INTO YOUR WEB STRATEGY

THE WORLD WIDE WEB

week Seven + eight

- LEARN MY EXPERT TECHNIQUES FOR CREATING BUZZ ABOUT YOUR BRAND
- UNDERSTAND BASICS OF SOCIAL MEDIA CONTENT REMIXING 
- UNDERSTAND THE SIMPLICITY OF PINTEREST
- MASTER THE ACT OF MESSAGING RESEARCH - STEAL MY MASTERFUL LAUNCH PLAN

THE SOLD OUT SALES

week nine + ten + eleven

- BUILD OUT AN ORG CHART OF OPPORTUNITY TO EVENTUALLY SCALE, HIRE AND OUTSOURCE
- WRAP UP ALL LESSONS AND PLANS MOVING FORWARD
- PRESENT LAUNCH GOALS + BIZ OVERVIEW
- WALK AWAY FEELING CONFIDENT + READY

THE MOVIN + SHAKIN 

week twelve

community

Group Calls

Office Hours

Coworking Space

Happy Hour

I would say that Ashli gives the best resources, curates the most amazing community, and gives incredible 1:1 help through calls, Slack, and Office Hours. I knew within the first 2 weeks that I had made the most incredible investment and happily paid every month when my invoice came in.

Coming from someone who spent $150k on her MBA, trust me when I say Ashli breaks down ALL the steps you need to get your business up and running with smart strategy and sound reasoning. Ashli isn’t a quick fix- she teaches you to build a business that you can be proud of years down the line.

Square One Accelerator is a business-changer, a game-changer, AND a life-changer. Ashli has shifted everything from my branding to my mindset about business. Ashli is brilliant, she cares, and she's a dream to work with.

Ashli is no bullshit. She's honest, but also she is someone who you want in your corner. She's your cheerleader, your emotional bodyguard (as in she will pump you up when you need it and also help you fight off imposter syndrome, fear, doubt, etc), and your strategist.

I always thought I could do it myself -- sure, I can start a biz myself and do everything my.self. While Ashli reminds us that we *can* do it ourselves, having her in my corner reminded me that collaboration in anything is key. Why do it yourself when you can put multiple minds together to create something even greater.

I felt like I could connect with Ashli because I respected her use of data-driven decision making, sound strategy, strong software use (especially excel!) and more. Having a consultant that actually shows you they are technically savvy makes me feel more confident with them consulting for my business.

As a creative person who is not a "numbers girl" I feel so much more confident with the numbers and logistics behind my business, which has influenced my creative confidence as well. I feel like I can sustain the business and not burn out or get completely discouraged which was a big fear of mine.  

I'm real freaked out by internet scammers but I loved that Ashli spoke directly to the smoke and mirrors shadow of the online space, and I loved that she had 10 years of corporate experience. Those insights have been invaluable to me. I now feel empowered and enlightened and confident about raising my prices

 Square One Accelerator isn't like any other group program, and it's literally life-changing.. She is literally the best mentor that I've had, and she's worth every penny she charges (and more!).believed in what she was teaching + it showed that we weren't just another dollar sign to her — which she showed time and time again throughout SQ1.

What You Get

Get a plan for your business provided by an expert with corporate level experience, a multi six figure digital business and experience with hundreds of industries to guide you.

starts at $995

learn more

12 weeks of expert level support
50+ recorded lessons
20+ strategy exercises
EXCLUSIVE slack SUPPORT
branding training
product suite + pricing psychology 
12 month launch roadmap
how to hit your income goals
legal overview
finance tracker
content calendar template
website templates
email strategy
sales + launch training
outsourcing + hiring
coffee chats + happy hour socials
office hours q+a 
group calls w/ hot seat
finally done business plan 

don't take my word for it though.

kind words

begun

done

WELL BEGUN IS HALF DONE

ANYONE TELLING YOU THAT YOU NEED AN ONLINE COACH TO RUN A BUSINESS IS TRYING TO TAKE YOUR MONEY.

POINT FREAKING BLANK. 

GUESS WHAT. You don’t need a coach, you need a foundation built on business strategy.

GUESS WHAT. You don’t need a massive following, you need a clear consistent message (+ profesh branding).

GUESS WHAT. You don’t need an expensive web designer from the get go, you need a website that changes with you.

GUESS WHAT. You don’t need to *just* work on mindset, you need the right results to boost your confidence.

GUESS WHAT. You don’t need to wait til it’s perfect to start, you need to just start.